THE BIGGEST YET MOST ETHICAL UNFAIR ADVANTAGE: Great Marketing

From the following report it sounds like "Ignition Coffee" has given themselves an unfair advantage in their marketplace.

What can you learn from this?

Palm Springs- (CA) Only a hop, skip and a jump from the Hyatt Hotel in Downtown Palm Springs is a coffee lounge with the most superintoxicaffinating coffee I think the world has ever tasted. Ignition coffee lounge, as it's owners Brian Hoff and Jerry Hable have boldly and rightfully named this coffee lovers oasis, is unique in so many ways it's hard to begin to describe. I must comment on the creative drink names like , "The Inferno" a super strong drink or "ember" a lighter less bold tasting drink. Super excellent drinks with creative drink names is merely one part of these 5 star coffee lounge owners goal of separating themselves from their well known competition. I personally, don't see much real competition, let me tell you why.

Ignition has a good morning waiting for you, you can just kick back, relax and read the paper or surf the web to find what Palm Springs has to offer. Pastries baked fresh daily and wonderful coffee blends. You are welcomed by this delightful, comfortable environment and should feel right at home. Oh and Yes, this coffee house, God bless them, has FREE Wi-Fi (unlike other large retail coffee houses, not to name any names).

If your not so much a morning person, Ignition can light up your evening's with a spicy mix of several styles of music artist's playing live on the stage. What a stage? I know it's a coffee lounge, but obviously not your typical corporate style push button coffee shop. This place has many original and very talented musicians showing off ,doing what they do best.

As a non-alcoholic venue, Ignition sure tops the charts in my book , as many people, some famous, are finding alcohol abuse quite problematic (ie. Mel Gibson and Robin Wiliams). A first glance of Ignition coffee lounge at night , I would assume heavy drinking and dirty dancin'. Although no heavy drinking, I really can't say that "dirty" dancin' is not abundant in this somewhat European style coffee lounge. I am glad to see a "real" coffee lounge, run as they are intended to be. Located at 123 N. Palm Canyon Drive and part of Desert Fashion Plaza. You can go ahead and bet your last buck, that I'm going to be caught surfing the web and drinking a cup of Joe in this fiery "hot-spot."